This project is based on the establishment of an e-marketing laboratory for the practical application of what students have learned during the undergraduate stage regardless their specializations, because the e-marketing course is taught by more than one department in universities.

Establishment of Electronic Marketing Laboratory

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Establishment of Electronic Marketing Laboratory

The rapid technological development, especially in information and communication technology (ICT), has led to the spread of e-marketing through various media channels such as social media and digital marketing platforms. Because of its importance in today's reality, our role is to introduce it to universities as a necessary science, which can be identified as the science that deals with marketing a commodity, service, or product over the Internet.

Therefore, we are in the process of establishing an e-marketing laboratory for students specialized in digital/electronic marketing, technological management and secretaire, and equipping it with advanced computers, furniture and accessories. That will lead to raising academic and technical level of students that will continue after graduation. In addition, the lab will be a platform for graduates and students for remote work and freelancing in areas such as (business administration, social media marketing, SEO, printing, etc.).

Contributing to raising the competence of e-marketing students and developing their professional and technical skills in the field.
Allowing college students to apply their theories using modern customized equipment.
Providing an innovative technical environment for e-marketing students to keep pace with the technological developments of the era.
Contributing to enabling Technological Management students to complete their steps aimed at improving and developing their academic and technical performance.

The need to raise the level of students' knowledge of modern electronic marketing techniques and how to apply them using the latest hardware and equipment.
The need to keep pace with changes in the field of e-marketing and to be able to assess the possibility of utilizing modern technologies.
The urgent need to increase the efficiency of students of practical and technical specialization.
The Gaza Strip'ss need to provide new jobs for graduates in a manner that breaks down barriers through telecommuting.

Project Beneficiaries:

Students specialized in E-Marketing/Digital Marketing (College Diploma)
Students specialized in Technological Management (Bachelor's Degree)
Students specialized in Office Management & Automation or Secretaire (College Diploma)